Massage Therapy Marketing Success

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How To Get More Clients And Keep Them Coming Back For The Life Time Of Your

Massage Career...

 

 

Dear Massage Therapist,

 

If you're serious about getting more clients in your massage therapy business and keeping them coming back so you can live off the income you make from massage therapy, and not have to get other jobs to support you because massage won't, then this letter will be the most important thing you've come across yet.

 

You know my friend I'm a fully qualified Massage Therapist like you. I also teach Massage Therapists how to get more clients and keep them coming back overseas and in my home town. But it wasn't always like that, in fact when I first became a fully qualified Massage Therapist I really struggled quite badly. My massage business was not thriving as I wanted it to, and I was disappointed that clients weren't just coming to me of their own accord.  

 

I tried desperately to market my massage business in a way that I thought was the way massage businesses were supposed to be promoted. I put my qualifications in a brochure, mentioned how people could feel a sense of well being, relaxation, stress relief and how massage cleared out the toxins from the body so effectively. But it didn't work! The brochure didn't get any clients at all. I just didn't understand why.

 

The more I tried to get clients the more it seemed to work against me. In fact the whole experience was very disappointing. It was just after I graduated that I did my first advertising. I was so excited and proud, because I was really going to make a difference to people, and have some income from what I loved doing the most....Massage Therapy.

 

But...nobody made any bookings from my brochures. I felt really feeling frustrated and confused, because I'd wasted all that time with advertising that didn't work. I wracked my brains as to why it didn't work. Actually it was more like banging my head against a brick wall! Not to mention it was a complete waste of energy, time and money. I got my hopes up for nothing.

 

I was determined that with my expertise and abilities, (I trained at one of the best schools in the state) people would be really impressed at what I had studied and what my qualifications were, that they would call me. I thought I’d be getting appointments for sure. I made sure I had the phone turned up loud and the cell phone on all the time and had it with me constantly so I wouldn’t miss any calls.

 

I was so excited that finally I was getting myself ‘out there.’ I walked the footpaths of my local area, in the heat, and it took me about four days to distribute 100 flyers. It was hard work. Everyday I would go back home, tired, but excited, thinking “Wow! I wonder how many calls I’ll get today?”

 

After I distributed them I went home and waited.....

 

While I waited for the phone to ring, I would go into my massage room and make sure it was all ready for the abundance of clients. I made sure all the towels were arranged beautifully and clean. I double checked the music, and made sure I had plenty of oil. I even made mental notes to myself how I would conduct myself when my first client came......

 

I had only two enquiries and the third was a wrong number.

 

I was so confused and frustrated! Again!  Why hadn’t it worked? I was a fully qualified Massage Therapist, specialising in all the things that people needed, and trained at the best school, so why weren’t people calling up to make appointments?

 

I was left feeling the ache of throwing money (I didn’t have) down the toilet. It was a huge blow especially considering it was a total financial loss. I was only seeing five clients a week at that stage and got wages from my part time job to pay my rent, because what I was earning from massage was just not enough. And had been happening for months, with not showing any signs of change. I desperately wanted 15 or 20 clients so I could comfortably live off my massage income.

 

It made me scared and not want to advertise my massage business anymore. But the catch was had to advertise to actually get the clients in the first place, I was caught. And I was at a loss as to what to do.

 

No-one was able to help me. My college didn’t know how to help, and my association had absolutely nothing on successful marketing for massage therapists, so I couldn’t turn to them. I tired some 'non industry' specific things but they didn’t understand what massage therapy was like as a business, or understand me and I didn’t understand them. I got fed up with their 'sales pitch' all the time. I was really stuck. I wished desperately that someone could help me.

 

Then it happened......I understood why all those ads and marketing hadn't worked and so immediately changed what I was doing wrong.

 

I decided to apply my new knowledge and took the plunge again. I put my first NEW ad in the local paper. I hoped to God it would work. The ad went to print, the paper was distributed and bam! Clients! In fact my phone rang for days every fifteen minutes up to midnight with people wanting to book in. It was mind blowing! I went from scraping to find food money, to having appointments booked in for the next three weeks and growing. I had to pinch myself constantly.

 

I was starting to see a regular influx of 20 clients a week consistently from that one ad. I could hardly believe it! I went from making $250 per week to making almost $1000 per week from one advert, and instantly.

 

I then discovered the way to keep these clients coming back. The great thing was that those people came to see me for the entire length of my massage therapy business. From there it just got better. I quickly had to hire staff to cope with the demands of my every growing massage business because I couldn’t physically treat everyone who wanted to see me.

 

At that point I had the choice to stay at 20 clients a week, or expand my massage business to 40 clients and hire help. So I choose the latter…

 

If you have experienced the frustration, confusion and sheer exasperation of advertising your massage business and not getting any clients from those ads, leaving you with expenses, and no money to pay them, then.....

 

.....this information will permanently transform your massage therapy business, for good.

 

Back in the months when I started out, I had no idea how to do ads, editorials, design business cards, keep clients or work successfully with the medical profession. I had no idea how to write a letter to a doctor I had never met before. Let alone ask him to send me his patients for massage! The thought of it all would have broken me out in a cold sweat.

 

It wasn’t that I didn’t want to do these things; it’s that I just didn’t know HOW to do them. I didn't even know where to look or how to get started.

 

I had to smarten up or fail. But because of my will to succeed, I made the promise to myself that I was going to make this work, no matter how tough it was.

 

I learnt the majority of my marketing and business knowledge through practice, hard work and losing precious money I didn’t have. So you can basically say that I learnt on the job.  Looking back now, at the times when I tried hard to market my business or what I thought was marketing, I can easily see that I wasn’t doing anything of the sort.

 

 

After I finally learnt and understood what it took to market my business correctly, to do things properly, I was so busy it was ridiculous.

 

Just by doing one ad right, I went from 5 clients a week to 25-30 clients a week consistently.

 

 

I was forced to hire staff to help me with the increasing client numbers coming through my door.

 

But by year Two, I was where most Therapists where at year Ten.

 

I made my money back 1000 times over from one ad in the paper.

 

After that, I never had a quiet period again. 80% of those clients stayed with me for years. Not to mention the referrals I got from them.

 

By the beginning of year Three I was able to buy a new car from the money I earned from my massage business.

 

Since that time I built up a hugely successful massage business. I have marketed my massage business properly, correctly and with supremely satisfying and successful results. Word got out about my success which lead to being invited on overseas trips as a guest speaker teaching my marketing secrets to hundreds of Massage Therapists in many countries.

 

I've been asked by Massage Therapists all over the world to "please teach us how to get clients, so we can get the numbers of clients you've had!"  My heart really heard that cry. I know how difficult it really is, so I said yes. Now, I'm fortunate enough to coach hundreds of Massage Therapists around the world helping and guiding them to create successful marketing, by showing them how to design their own ads, adverts, brochures and newspaper ads. And they are having incredible results.

 

Now you too can have a busting-at-the-seams-practice. You too can excel your massage business from  a handful of clients a week to a fully booked out appointment book by following my example and applying the same things that I applied. I built up very fast from nothing ....and so can you.

 

Now I'm revealing to you, the secrets that brought me those huge numbers of clients. And that information is yours to keep for life.

 

I've compiled everything you need to know about advertising and marketing your massage therapy business into one really easy to read ePackage, called;

 

 

"Advanced Marketing Strategies For Massage Therapists."

 

 

"Advanced Marketing Strategies For Massage Therapists" will give you exactly what you need to get the high response from ads and promotions, plus incredible ways to increase your client numbers without a huge money outlay. Learn how to get clients to become repeats and refer you even more clients you need to be successful. Not only that but this program will show you exactly how to write your own advertising. You'll know exactly the right words, design, pictures and colours to use that capture your potential client's attention. And its all in a step-by-step, visual work program, so you don't miss a thing!

 

You can do a lot on a tight budget, so don’t think that because you don’t have much money that you can’t market your business because you can, and quite successfully too! I did, and it’s pretty easy when you know how, which I explain in my ebooks.

 

The "Advanced Marketing Strategies For Massage Therapists" contains 7 ebooks in total. Its over 500 pages of detailed, clear instructions of how to write, design ads so that your potential clients will not be able to refuse you!  

 

You will learn how to do ads and marketing that gets a high response rate of clients, and methods to keep these clients for the entire life of your massage career even if you’re still getting benefit payments from the government and haven’t even started your massage business yet

 

From using the ebook package, here's what you will discover...

 

How to get clients in a short amount of time such as under 30 days (no need to wait years!) 

How to create powerful marketing for your massage business that's easy to do.

How to avoid 'burn out' in the first few years and how to take care of yourself.

How to set up a clinic if you’re just starting out.

What clients like and what they dislike and won’t tell you about. And how you can avoid this in the first place.

Why targeting your market as a massage therapist is vital to the growth of your massage business. And understanding there are many target markets, for massage therapy.

The crucial things that all your clients are desperately seeking from you. If you understand this you will have a full appointment book and a 3 month waiting list.

The sheer power of an effective editorial and how to do one that works. Get this and you’ll be booked out like I was. My ‘famous’ editorial is in the eBook. The phone rang every 15 minutes for days, up to midnight when I did this editorial. I was ridiculously inundated!

Why you should say no to discounting! Understand why dropping your fee is the WORST thing you can do to get clients. If you have discounted your fee to get clients, then stop immediately, then read why in my ebook.

What to never, ever, do when advertising your practice. It will kill potential client’s interest.

The single biggest mistake made by massage therapy practitioners world-wide and most importantly learn how to banish it for ever

The key people and professional organisations to refer you clients. Understand this and you will know EXACTLY who is good to contact, who will refer you clients and who won't, all within seconds of seeing their business.

How to network with other businesses you've never met before, even if you're shy and don't know how to strike up a conversation

The secret to successfully having Doctors refer you their patients, and keep doing so for years, until you say stop!

How to increase your word of mouth rate by up to 70% using a few simple, yet incredibly effective techniques

How to break into the world of corporate massage successfully and swiftly, by knowing what companies to target specifically, which ones will be more responsive and how to approach them confidently.

How you can get your potential clients to say "This is what I have been looking for! I must make an appointment now!", when they see your ad or brochure.

What type of advertising gets the best and fastest response

WHERE to market your business, every time. The days of "putting an ad in the paper and hoping for the best" are GONE!

How to 'get into your client's head' and know what they want, every time.

The best positions in the newspaper to place your ads.

How to 'capture' your potential clients within the first few seconds of them reading your advertising.

 

Plus you get...

 

I've even put those original ads into the package so you can see what I did and how I did it. You can see the words, pictures, type, fonts and layout that I used to generate this huge succession of clients. And a lot of those clients that I got from those ads, not only referred me other clients, but stayed with me for the entire time I practiced massage therapy.

 

And I will teach you how to do all this yourself in a step-by-step, easy to understand program,  so you learn for yourself!

 

You're probably wondering what's in this package. The 7 ebooks are:

 

  • Marketing Secrets For Massage Therapists

  • Planning To Succeed In Your Massage Therapy Business

  • How To Write Advertising For Your Massage Business Part 1 & 2

  • Advertising Your Massage Workbook

  • Marketing Diary For Massage Therapists

  • Understanding Your Client

  • Target Market Workbook

  • Target Market Excel Program

 

Click the links to see the Table of Contents for the ebooks in this ebook package :

 

click here to view

click here to view

click here to view

 

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click here to view

 

Marketing Secrets For Massage Therapists

Planning to Succeed in Your Massage Therapy Business

How To Write Advertising for Your Massage Therapy Business

Marketing Diary for Massage Therapists

Advertising your Massage Therapy Business Workbook

Understanding Your Client

Target Market Workbook

Target market Excel program

 

 

Each ebook is sold separately, normally, but I've been asked so much by my Massage Therapist clients to be able to buy all the ebooks at a discount deal rate. I thought this was a great idea, which is why I've made this into a complete package...

 "Advanced Marketing Strategies For Massage Therapists"

 

 

You also get...

 

 


My 60 Day Personal Guarantee To You

To be honest with you, I'm just like you, I base my business on integrity. This means I provide excellent quality so if you are not happy for any reason, let me know within 60 days of your purchase and I will refund your money in full.

 

And don't forget whether you buy one book, or all, my personal guarantee still applies!!

 

 

So what is all this great information valued at....??

 

 

The ebook package is valued at ...$203.19US

But you can have it for only ...$112.97US

 

 

To order...

 

Click here to purchase your package and get started on getting more clients right now

 

Want to buy just one or two of the ebooks instead?

Sure, you most defiantly can! (This will take you to a page of buying each ebook individually, or as other package combinations.)

 

Good Luck and Best Wishes,

 

          

 

 

 

 

 

 

Amy Roberts
Massage Therapist & Massage Business Coach

www.MassageTherapyMarketingSuccess.com

 

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Massage Therapy Marketing Success

& Inner Bliss © 2005-2007

PO Box 1688 Capalaba QLD 4157

 

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